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Why hire a copywriter? Most people can write, right? Yep. Absolutely most people can, and do, write every day. The difference is I am trained to write *well*. My ability to craft and curate other people's words has saved my clients money, time and, let's be honest, probably a migraine or two. I'm not a hero, I've just worked with instantly recogniseable brands and some of the best names in the industry. So, what does working with me involve?  

WORK

Image by Nathan Dumlao

FIRST
OFF

Real talk; I need to understand where you’re coming from. I can knock you up an article or some gleaming website copy, sure I can. But if I (and you) don’t at least understand your business, your ethos, your customers, what they need and why they should get it from you, we won’t get very far. I believe great writing comes with good planning. So, let’s take a look at what your copy/comms needs *really* are.

AND THEN

I go away and come up with a killer plan, I write some lovely copy, I put the red pen to your existing copy, I cull the character count - whatever the approach, essentially, I make the words sound glorious. From the first fever dream of an idea to (meticulously) proofreading the final result, I can take the whole process off your hands. Got some SEO keywords? I can work with those too. Haven’t branched into online yet? Crazy. BUT, I do print copy too.
Image by Nick Morrison
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LIKE WHAT YOU HEAR?

Working with me will put you in some great company, so email me on sofiacfarelli@gmail.com and let’s talk.
 
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