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Why hire a copywriter? Most people can write, right? Yep. Absolutely most people can, and do, write every day. The difference is I am trained to write *well*. My ability to craft and curate other people's words has saved my clients money, time and, let's be honest, probably a migraine or two. I'm not a hero, I've just worked with instantly recogniseable brands and some of the best names in the industry. So, what does working with me involve?
WORK
FIRST
OFF
Real talk; I need to understand where you’re coming from. I can knock you up an article or some gleaming website copy, sure I can. But if I (and you) don’t at least understand your business, your ethos, your customers, what they need and why they should get it from you, we won’t get very far. I believe great writing comes with good planning. So, let’s take a look at what your copy/comms needs *really* are.
AND THEN
I go away and come up with a killer plan, I write some lovely copy, I put the red pen to your existing copy, I cull the character count - whatever the approach, essentially, I make the words sound glorious. From the first fever dream of an idea to (meticulously) proofreading the final result, I can take the whole process off your hands. Got some SEO keywords? I can work with those too. Haven’t branched into online yet? Crazy. BUT, I do print copy too.
LIKE WHAT YOU HEAR?
Working with me will put you in some great company, so email me on sofiacfarelli@gmail.com and let’s talk.
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